Five Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast expanding marketing channel that many businesses have only recently begun making use of in the last couple of years, yet it's crucial to make use of particularly if you're investing efforts in search engine optimization. The creation and management of social media accounts is extremely important to assist in SEO efforts, although their benefits aren't immediately obvious. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some period of time. Social engagements occur when users like, share, share, or tweet about an article. Content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. It's a method of determining what content people find useful over what their automated algorithm determines to be top-quality. If something has a high amount of social shares, it can be instantly indexed.

2.) Link Building
It's past the time that you could make a request for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to build links the traditional way by creating high-quality content that is linked-worthy. How do you get in touch with sites who are willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is the way to go. Social media lets you share your content with appropriate audiences that are willing to link to it when it's worthy of linking to. They will also share your content with others increasing your influence.

3.) Amplification of content
No matter how top-quality your content is, it's unlikely to get much traction until you amplify it. Marketing via email is a great way of amplifying the content you create, but it won't reach those in your marketing list. Social media can help you expand your reach with your content. After you have shared your content, your following will spread it to their networks if they find it useful. These people will then share it with their following to increase your reach. In return, you will gain an abundance of relevant traffic and inbound links, as well as branding awareness and social signals All of these are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand شراء متابعين تويتر image and recognition to judge the quality of your site and how trustworthy it must be when they rank it in their algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. This is what Google calls co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now show up in search result pages. This lets your company's brand be displayed in search results for branded queries that are not limited to your company website. It's even better. Individual tweets from Twitter were once searchable and included in search results. This allowed your website to rank higher on search. The service was temporary for a few months until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.