Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing over the last few years, many firms haven't yet begun to benefit from the potential of it. This is especially important for companies that are investing in SEO. Creating and managing social media accounts are important to assist in SEO efforts, though the benefits of social media aren't always obvious. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. Social engagements occur when people like, comment on, share or tweet on a piece of content. Content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to rank content. It's a way to measure what content people find useful and what their algorithm determines to be top-quality. If the content you're looking at is receiving lots of engagement on social media, it can be instantly indexed.

2) Link Building
Long gone are the days of soliciting websites to add links to your site. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to do link building using the old-fashioned method by creating high-quality content that is worthy of linking. But how do you reach sites that would be willing to link to your website if you ask them directly, which is an "unnatural" link building technique? Social media is the answer. Social media lets you post your content and زيادة مشاهدات اليوتيوب share it with interested audiences who might be willing to link to it if it is worth linking to. They will also be able to share your content with their network, further increasing the influence of your content.

3.) Amplification of content
You could create any high quality content you want however, it will not get significant traction without the aid of amplification. Email marketing is an excellent method of amplifying content but it will only be able to reach the people on your list of marketing contacts. You can also reach new audiences through social media. Once you share your content, the people who follow you will be able to share it with their followers in the event that they find it helpful. They will also be able to share your content with their followers, increasing your reach. In return, you earn lots of relevant traffic including inbound links, brand recognition and social signals - all of which are utilized by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines will use your brand's name and reputation to determine the quality of your site and how trustworthy it must be within their ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google calls this co-citation. Building these co-citations using social media can improve Google's trust and confidence in your website , and will also help with search queries that are personalized.

5.) Social Indexing
Since the search engines index social media profiles and display them up in search results pages. This lets your brand be displayed in search results for branded search queries , which is more than just your company website. It's even better. Individual tweets on Twitter were once indexed and shown in search results too which gave another means to get your content noticed in search. The service was temporary for a couple of months, until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.