Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI we hear these questions frequently from our potential and current clients. Although social media has been an increasing channel for marketing over the last few years, many companies have not yet started to make use of the potential of it. This is especially important if you are investing in SEO. While the benefits of using social media are not immediately apparent, they are crucial to SEO aid. There are many reasons to consider the use of social media in your online strategy There are five main reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some period of time. When people tweet, like, comment or share the content they like This is referred to as social engagement. The more social interactions a piece of content receives, the more social signals it will bring to your site. Search engines measure these signals from social media, and use them as an index of quality when ranking content. This is a way for search engines to know the most popular content and what their algorithm deems as high-quality. A piece of content can be quickly indexed when it's getting a lot of social engagement.

2.) Link Building
The days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links in the traditional way: create good quality content that is pertinent. How do you reach out to websites that are willing to link to your content, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media lets you expose your content to of relevant audiences that may be influenced to link to it in the event that it is worthy of linking to. They will also connect your content to their friends and increase the reach of your content.

3) Amplification of content
It doesn't matter how high-quality the content you publish, it's not going to get much traction in the absence of amplifying it. Sure, email marketing is a great way to amplify the content, but it'll only be able to reach people who are in your database of marketing. It is possible to reach new audiences via social media. If you post your content to your followers, they will be sure to share it with their own followers when they find it useful. They will then also share it with their friends to increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand awareness, all of which are used by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it needs to be for their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google refers to this as co-citation. Building these co-citations through social media can improve the trust Google has in your website as well as helping with branded search queries.

5) Social Indexing
Since search engines are able to index social media profiles and display them up in search results pages. This allows your brand to be displayed in search results for specific queries that aren't exclusive to your site. This gets more effective. Tweets that were individual from Twitter were once indexed and شراء ساعات مشاهدة يوتيوب (socialwb.com) displayed in search results. This allowed your content to be ranked higher in search. That was only temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.