Five Reasons Why Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is an incredibly expanding marketing channel that many companies have only started taking advantage of in the past couple of years, شراء لايكات فيسبوك yet it's crucial to make use of - especially if you're investing resources in search engine optimization. Making and managing social media accounts is extremely crucial to support SEO efforts, even though their benefits aren't immediately obvious. Of the many reasons to consider social media as part of your online strategy Here are five reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some time now. A social engagement happens the time when people share, like, شراء لايكات فيسبوك comment on, share or tweet about content. The more social engagements your content receives, the more social signals you build to your site. Search engines look at the social signals they receive, and then use them as an index of quality when ranking content. It's a way to determine what content people find useful over what their automated algorithm determines to be of good quality. A piece of content could be immediately indexed in the event that it's receiving lots of social interactions.

2.) Link Building
The days of going out and soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithms, SEOs are forced to build links the traditional way to create quality content that is link-worthy. How do you reach websites that will link to your site, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media allows you to post your content and share it with appropriate audiences that are willing to share it with others, should it be worth linking to. People who spread your content among others, increasing your influence.

3.) The amplifying of content
It doesn't matter how good the content you publish, it's not going to get much traction in the absence of amplifying it. Sure, email marketing is an effective way to boost content, but it will only reach the people in your database of marketing. Social media lets you connect with new audiences through your content. If you send your content out to your followers, they will be sure to share it with their own followers if they find it helpful. Then those people will spread the word to their networks to increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand recognition All of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines many things about the quality of your website and how much it should be respected in their ranking algorithms. Social media can help build brand awareness and amplifies your content. This is what Google refers to as co-citation. These co-citations can be built by using social media to boost Google's trust and assist with branded searches.

5) Social Indexing
Since the search engines index social media accounts these profiles are now showing in search results pages. This lets your brand appear on search results when you type in branded search queries , which is more than only your website. But there's more than that. Individual tweets on Twitter were previously indexed and appeared in search results, too - enabling another way for your website to be ranked in search. It was only temporary for a few months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.