Five Reasons Why Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Although social media has been an increasing marketing channel in recent years, most companies have not yet started to benefit from the potential of it. This is especially important for companies that are investing in SEO. While the advantages of social media may not seem immediately apparent, they're crucial for SEO help. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on the content they like that is known as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Social signals are utilized by search engines to determine the quality of the content. This allows search engines to identify what people find most useful and what their algorithm deems high-quality. If a piece of content has a high amount of engagement on social media the content can be identified.

2) Link Building
It's long gone from the period when you could just make a request for links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way to create quality content that is linked-worthy. How can you get your content to websites that will link to your content, when asking them directly would be considered "unnatural"? Social media is the solution. Social media allows you to share your content with interested audiences who might be willing to link to it, when it's worthy of linking to. These users will then promote your content to others and boost your authority.

3.) Content amplification
No matter how top-quality the content you publish, it's not going to achieve much success until you amplify it. Yes, email marketing is an excellent method to amplify content, but it can only reach people within your database of marketing. Social media lets you expand your reach with your content. If you publish your content to your followers, they'll share it with their own followings if they find it helpful. This will cause them to be able to share it with their followers, further increasing your reach. In return, you earn an abundance of relevant traffic including inbound links, brand recognition and social signals - all of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines use brand reputation and image to assess the quality of your site and how reliable it ought to be when they rank it in their algorithms. Social media can help build an image for your business and also boosts your content. Google calls this co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with brand-name searches.

5) Social Indexing
Search engines have been indexing social media sites for some time now so they can now appear on results pages for search engines. This enables your brand to appear on search results when you type in branded search queries on more than only your website. However, it's even more than that. Individual Tweets from Twitter were initially indexed and شراء لايكات فيسبوك included in search results too - enabling another way to get your content noticed in the search results. It was only for a short time, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.