Five Reasons Why Social Media Is Essential For SEO

What can social media provide in terms of SEO? At MWI we hear this a lot from potential and current clients. While social media has become a growing channel for marketing in recent times, many companies have not yet started to take advantage of the potential of it. This is especially true for companies that are investing in SEO. Setting up and managing social media accounts is crucial to support SEO efforts, although the benefits of social media aren't always obvious. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. A social engagement is the time when people share, like, comment or share tweets about content. The more social engagements your content has, the more social signals you can build for your website. Social signals are utilized by search engines to rank the content. This is a way for search engines to determine what content people consider to be most valuable and also what they consider to be high-quality. The content you've created can also be indexed instantly in the event that it's receiving lots of social interaction.

2.) Link Building
The days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in the old-fashioned way: write quality content that is relevant. How can you get your content to websites that are willing to link to your content, if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media allows you to expose your content to relevant audiences who may be willing to share it with others, should it be worth linking to. These people will be able to share your content with other people and increase your reach.

3.) The amplifying of content
The quality of the content you publish, it's not going to be popular until you amplify it. Marketing via email is an excellent method of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. You can reach new audiences via social media. When you share your content, your followers will share it with their following should they find it valuable. These people will then be able to share your content with their followers, increasing the reach of your content. You'll also get relevant traffic, inbound linking as well as social signals and brand awareness, all of which can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be when they rank it in their algorithms. In addition to boosting your content social media also aids in increase brand recognition. Google calls this co-citation. Building these co-citations through social media can help increase Google's trust in your site, as well as aiding by using branded search terms.

5.) Social Indexing
Since search engines index social media profiles and display them as search results. This lets your company's brand موقع تزويد مشاهدات appear in search results for search queries that are branded and not exclusive to your site. This gets more effective. Tweets that were individual from Twitter were once searchable and included in the search results. This allowed your website to rank higher on search. It was only for a short time, موقع تزويد مشاهدات (reference) however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.