Five Reasons Why Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has been an increasing marketing channel in recent years, most businesses have yet to benefit from the potential of it. This is particularly important when you're investing in search engine optimization. Setting up and managing social media accounts are extremely crucial to support SEO efforts, although the benefits may not be immediately evident. Here are five reasons social media is essential for زيادة متابعين تويتر (check out this site) SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long years now. Social engagements occur when people like, comment or share a tweet about a piece of content. The more the number of social interactions that a piece content gets, the greater social signals you can build for your website. These social signals are used by search engines to determine the quality of content. It's a method of determining what content people find useful over what their algorithm determines to be top-quality. A piece of content could be immediately indexed if it's receiving a lot of social interaction.

2.) Link Building
There are no more days of soliciting websites to link to your site. Since the introduction of Google's Panda and Penguin algorithm SEOs must build links by hand and create content of high-quality that is linked-worthy. How do you get in touch with sites that would be willing to link to your content , if they are not directly approached as an "unnatural" practice for building links? Social media is the way to go. Social media allows you to put your content in front of relevant audiences that may be influenced to link to it if it's worth linking to. They will also be able to share your content with their networks which increases the power of your content.

3) Content amplification
You can write all the top-quality content you like, but it won't gain any traction without amplifying it. Marketing via email is great method to boost content but it will only be able to reach the people on your marketing list. You can reach new audiences via social media. If you post your content to your followers, they'll share it with their own followers when they find it useful. These people will then also share it with their friends which will increase the reach of your content. In return, you will gain a lot of relevant traffic such as inbound links, social signals and brand awareness All of these are used by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can inform search engines much about the credibility of your website and how much it is trusted in its ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. This is what Google refers to as co-citation. Co-citations can be created by using social media to boost Google's trust as well as aid with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now and this means that they show up in search result pages. This allows your brand to appear in search results for brand-related queries, which aren't restricted to your website. It gets even better. Individual tweets on Twitter were previously indexed and appeared in search results, too - enabling another way to ensure your content's ranking in the search results. It was only temporary for a few months until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.