Five Reasons Why Social Media Is Essential For SEO

What can social media provide in terms of SEO? At MWI, we get this a lot from the current and potential clients. Social media is a rapidly growing channel for marketing that most businesses have only begun to take advantage of over the past few years, but it's vital to take advantage of it - especially if you're investing resources into search engine optimization. The creation and management of social media accounts is extremely important for supporting SEO efforts, even though the benefits may not be immediately apparent. Out of the numerous reasons why you should consider the use of social media in your strategy for online, here are 5 advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some years now. Social engagements occur when people comment, like on, share or tweet about content. The more the number of social interactions that a piece content gets, the greater social signals you build to your website. Search engines measure these social signals, and use it as an index of quality when ranking content. This is a method for search engines to determine the most popular content and what algorithm they believe to be good quality. Content can be immediately indexed whenever it's attracting a significant amount of social interactions.

2.) Link Building
It's been a long period when you could just make a request for links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in by hand - create high quality content which is relevant to linking. But how do you reach websites willing to link to your content if you ask them directly, which is an "unnatural" link building practice? Social media is the answer. Social media allows you to present your content in front of the right people, who could be influenced to link to it when it's worthy of linking to. People who be able to share your content with other people increasing your influence.

3) Content Amplification
You can write all the high quality content you want however it will not gain an enormous amount of attention without amplification. Yes, email marketing is an excellent method to amplify content, but it can only reach the people in your database of marketing. It is possible to reach new audiences through social media. When you share your content, the people who follow you will share it with their following when they are satisfied with the content. These people will then share your content with their followers, thereby increasing your reach. In return, you earn many relevant visitors including inbound links, brand recognition and social signals These are all utilized by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
The brand's identity and reputation can inform search engines a lot about the quality of your website and the degree to which it should be believed to be in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's trust and help with brand-name searches.

5) Social Indexing
Since search engines are able to index social media websites and display them in search results pages. This lets your brand appear on search results when you type in branded searches on more than just your own website. But it gets even better than that. Tweets on their own from Twitter were once indexable and displayed in the search results. This enabled your content to rank higher on search. However, it was only temporary it was a short-term solution, شراء متابعين تويتر (socialwb.com) and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.