Five Reasons Why Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI we hear this a lot from potential and current clients. Social media is rapidly growing marketing channel that most companies have only just begun making use of in the past couple of years, yet it's essential to utilize it when you're investing efforts in SEO. While the benefits of social media may not seem immediately apparent, they are essential for SEO help. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long period of time. If people tweet, زيادة مشاهدات اليوتيوب share, like or comment on an article it is referred to as a social engagement. A piece of content with more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. This is a method for search engines to decide the most popular content and also what they consider to be good quality. Content can be quickly indexed if it's receiving a lot of social interactions.

2.) Link Building
Long gone are the days of going out and asking for websites to link to your site. With the emergence of Google's Panda and Penguin algorithm SEOs must create links in using the old-fashioned method to create quality content which is relevant to linking. What is the best way to reach websites that are willing to link to your site, if they are thought to be "unnatural"? Social media is the solution. Social media allows you to post your content and share it with appropriate audiences that are willing to link to it, in the event that it's worth linking to. These people may also share your content with their friends, further increasing the influence of your content.

3.) Amplification of content
It doesn't matter how high-quality the content you publish, it won't gain traction until you amplify it. Sure, email marketing can be an effective way to boost content, but it will only reach people within your marketing database. You can also reach new audiences through social media. If you post your content to your followers, they'll spread it to their own followers if they find it helpful. These people will then share your content with their followers, which will increase your reach. In addition, you'll gain relevant traffic through inbound linking as well as social signals and brand recognition, all of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand image and recognition can tell search engines much about the credibility of your site's content and زيادة مشاهدات اليوتيوب the degree to which it should be believed to be in its ranking algorithms. Aside from amplifying your content, social media also helps create brand awareness. This is what Google calls co-citation. Building these co-citations using social media can boost the trust Google has in your web page and also assist by using branded search terms.

5) Social Indexing
Search engines have been indexing the social media pages for a number of years now so they can now show up in results pages for search engines. This allows your brand to be listed in search results on branded queries that are not limited to your company website. But it gets even better than that. Tweets that were individual from Twitter were once searchable and were displayed in search results. This enabled your content to rank higher on search. It was only for a short time, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.