Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear this a lot from current and prospective clients. While social media has become an increasing marketing channel in recent times, many companies have not yet started to make use of it. This is crucial for companies that are investing in SEO. Setting up and managing social media accounts is extremely crucial to support SEO efforts, though the benefits of social media aren't always obvious. There are many reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some time now. A social engagement is when users like, share on, share or tweet on a piece of content. The more social engagements your content is able to get, the more social signals you build to your site. Search engines evaluate these social signals, and consider it an index of quality when ranking content. This is a way for search engines to know the most popular content and what algorithm they believe to be top-quality. If a piece of content has a high amount of engagement on social media It can be quickly identified.

2.) Link Building
It's been a long time when you could solicit links from other websites. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in the traditional way by creating high-quality content that is link-worthy. But how do you reach sites that would be willing to link to your website if they are not directly approached as an "unnatural" link building technique? Social media is your answer. Social media allows you to expose your content to interested audiences who might be willing to share it with others, should it be worth linking to. People who be able to share your content with other people and increase your reach.

3) The amplifying of content
You can write all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Email marketing is great method to boost the content you create, but it won't reach those in your list of marketing contacts. Social media allows you to reach new audiences with your content. After you have shared your content, the people who follow you will also be able to share it with their followers should they find it valuable. The people who share it will share your content with their followers, thereby increasing your reach. In return, you gain an abundance of relevant traffic including inbound links, branding awareness and social signals - all of which are used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand شراء ساعات مشاهدة يوتيوب Awareness and Signals
Search engines will use your brand's reputation and image to assess the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media aids in building brand awareness and amplifies the quality of your content. Google refers to this as co-citation. Co-citations can be created through social media to improve Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Since the search engines index social media profiles and display them as search results. This lets your brand show up in search results for branded search queries on more than just your company website. But it gets even better than that. Tweets that were individual from Twitter were once indexed and included in search results. This allowed your content to rank higher in the results of a search. It was only for a short time, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.