Five Reasons Social Media Is Essential For SEO

What the heck does social media have to relate to SEO? At MWI, we get this a lot from the current and potential clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun to take advantage of over the past few years, but it's vital to take advantage of it - especially if you're investing efforts in search engine optimization. While the benefits of using social media are not immediately obvious, they are vital for SEO aid. Of the many reasons to consider social media as part of your overall strategy to be online, here are 5 advantages of it to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. Whenever people tweet, like or comment on a piece of content it is referred to as a social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines look at these social signals, and then use them as an element of quality when evaluating content. It's a way to determine what content is popular with users and what their algorithm determines to be of high quality. A piece of content could be quickly indexed if it's receiving a lot of social interaction.

2.) Link Building
The days of going out and soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in the traditional way to create quality content that is link-worthy. What is the best way to reach websites that will link to your content, when the request is considered "unnatural"? Social media can help. Social media allows you to place your content in front of relevant groups of people who may be convinced to link to it when it's worthy of linking to. These users will then share your content with others and boost your authority.

3) Content Amplification
You could create any top-quality content you like however it will not gain an enormous amount of attention without amplification. Marketing via email can be a great way of amplifying content but it will only reach people in your marketing list. You can also reach new audiences through social media. When you share your content, your following will also share it with their following in the event that they find it helpful. This will allow them to recommend your content to their followers, thereby increasing your reach. In addition, you'll gain relevant traffic and inbound links social signals, inbound linking, and brand awareness, all of which can be utilized by search engines to make quality determination.

content amplification lifecycle

4.) Brand alexa ترتيب المواقع Recognition and Signals
The brand's identity and reputation can inform search engines a lot about the quality of your site's content and how much it should be trusted in its ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. Google calls this co-citation. Building these co-citations using social media can help increase Google's trust in your company web page and also assist with branded search queries.

5.) Social Indexing
Since the search engines index social media websites which means they show as search results. This allows your business to appear in search results for your branded search queries that are not limited to just your company website. It gets even better. Tweets that were individual from Twitter were once indexable and displayed in search results. This enabled your content to rank higher in search. It was only temporary for a couple of months until Google took the decision to end the service, and alexa ترتيب المواقع it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.