Five Reasons Social Media Is Essential For SEO

What the heck does social media have to have to do with SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Social media is a fast expanding marketing channel that many companies have only just begun using in the past few years, but it's essential to utilize it in particular if you're putting funds into SEO. Making and managing social media accounts is important to assist in SEO initiatives, but the benefits are not immediately obvious. There are many reasons to think about the use of social media in your overall strategy to be online Here are five reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some years now. When people share content via Twitter, Facebook or زيادة مشاهدات اليوتيوب comment on the content they like, this is called a social engagement. The more social engagements a piece of content is able to get, the more social signals you build to your website. These social signals are used by search engines to determine the quality of content. It's a method of determining what content people find useful in comparison to what their algorithm determines to be top-quality. If an article is receiving lots of social interaction It can be quickly indexed.

2) Link Building
The days of asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs have to perform link building in using the old-fashioned method and create content of high-quality that is link-worthy. How do you get in touch with sites that would be willing to link to your content if they are not directly approached as an "unnatural" link building practice? Social media is your solution. Social media allows you to place your content in front of people who are interested and could be influenced to link to it when it's worthy of linking to. They will also be able to share your content with other people, increasing your influence.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it will not gain traction without amplification. Marketing via email is an excellent method of amplifying content but it will only reach those in your marketing list. Social media can help you increase the reach of your content. If you publish your content to your followers, they'll be sure to share it with their own followers when they find it useful. Then those people will also share it with their friends and increase your reach. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition These are used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your website and how much it is trusted in its ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. Google calls this co-citation. The creation of these co-citations via social media can help increase Google's trust in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts for a number of years now which means that they appear in results pages for search engines. This allows your business to show up in search results that include branded searches on more than only your website. It's even better. Individual tweets on Twitter were initially indexed and included in search results as well giving another opportunity for your content to rank in search. However, it was only temporary, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.