Driving Force: Increacing Healthy Life Expectancy

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Enablers:

- Growing focus on living a healthy life
- Growing understanding of what constitutes health
- Growing understanding of how to deal with disease


Relevant existing driving forces;
Medicine

Inhibitors:

- Opens possibilities regarding focused marketing

Relevant existing driving forces;
People's need for communication and information

Paradigms:

"Globally, the male-female gap is lower for [healthy life expectancy] than for total life expectancy. Healthy life expectancy increases across countries at a faster rate than total life expectancy, suggesting that reductions in mortality are accompanied by reductions in disability. Although women live longer, they spend a greater amount of time with disability. As average levels of health expenditure per capita increase, healthy life expectancy increases at a greater rate than total life expectancy."[2]

As people get older, their needs change rapidly. In 1960, people worked longer than not. On average in 2006, retirement lasts 10 years longer than the average time spend working. Besides the heavy strains on pension funds and the healthcare system in general, this offers opportunities for a wide variety of businesses.

Experts:

L. A. Gavrilov
N. S. Gavrilova
C. D. Mathers PhD
R. Sadana DS
J. A. Salomon AB
C. J. L. Murray MD
A. D. Lopez PhD

Resources:

1. http://en.wikipedia.org/wiki/Life_expectancy
2. 'Healthy Life Expectancy in 191 countries', 1999 - Colin D Mathers et al (World Health Report 2000)
3. 'Policy relevance of the health expectancy indicator; an inventory in European Union countries'
Harry P. A. van de Water , Rom J. M. Perenboom and Hendriek C. Boshuizen