Difference between revisions of "Digitization"
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(New page: The digitization of media is causing a number of fundamental changes in the advertising world. First,the gragmentation caused by digital offering caused market shares of most mass media to...) |
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Revision as of 13:30, 15 October 2009
The digitization of media is causing a number of fundamental changes in the advertising world. First,the gragmentation caused by digital offering caused market shares of most mass media to decline by 20% to 30%. Another effect of digitization is that as the distribution contraint on content has been released, more and more content is avaialbe for free. There are a large share of video downloads are advertising financed rather than paid-for content.