Difference between revisions of "Current trends"
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(New page: Advertising ecosystem: Advertiser- consumers- Advertising agencies- Media <br> The media industry is currently going through a major transitaion and traditioanl media companies are fundam...) |
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Latest revision as of 08:31, 15 October 2009
Advertising ecosystem: Advertiser- consumers- Advertising agencies- Media
The media industry is currently going through a major transitaion and traditioanl media companies are fundamentally rethinking their business models. The main driver of this change is the digitization of media and the platforms through which it s distributed.