Changing business models for pharmaceutical industry

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Paradigms:

Big Pharma Companies will need to improve their R&D productivity, reduce their costs, tap the potential of the emerging economies and switch from selling medicines to managing outcomes.

Experts:

Sources for additional information about this driving force. (if you have found people, put the links to them)

Web Resources:

[1] Business Model of the Information Age Pharmaceutical Industry, The Information Management Group (http://www.img.ch/upload/63001e_White_Paper_Business_Model_of_the_Information_AGE_-_Pharmaceutical_Industry_282.pdf)

• Pharma 2020: Challenging business models, PricewaterhouseCoopers, (http://www.pwc.com/gx/en/pharma-life-sciences/pharma-2020-business-models/index.jhtml)
• Pharma 2020: Virtual R&D "Which path will you take?", PricewaterhouseCoopers,http://www.pwc.com/gx/en/pharma-life-sciences/pharma-2020/pharma2020-virtual-rd-which-path-will-you-take.jhtml
• Sustaining Competitiveness through Alliances and Innovation: The impact of Alliance Management Issues on learning skills and competencies from partner(s), Prof. S. Raghunath (Email), Thomas Joseph (Email), (http://dspace.iimk.ac.in/bitstream/2259/492/1/349-358+.pdf)