9. User perception and behavior

• Description:
  

For future wireless communications industry, the change in user habit and perception will be one of the important factors to lead the demand. If user’s perception will be in favor, the future will be optimistic, if not, the industry will stop changing or progressing.

• Enablers:
  

1. Cheap pricing applying discount, a flat rate, etc
2. Easy of use
3. Attractive design
4. Population of video calling
5. Population as a personal information and communication device

• Inhibitors:
  

1. Perception that service charge is high to endure
2. Free of charge
3. Violation of privacy
4. Misuse in crime
5. Spam SMS
6. Harmful information to teenagers
7. Consumer damage by a proud, irresponsible selling
8. Environmental or physical harm like microwave, waste

• Paradigms:
  

1. Preferring attractive design
2. Multimedia contents and service requires larger bandwidth indicating the possibility of raising the service charge.
3. Increasing pressure for environment management issue

• Experts: N/A
  
• Timing: N/A
  
• Web Resources: N/A