8. How can make profits from DMB service for mobile operators?
Revision as of 08:33, 16 July 2006 by Yang, Yoon Seon (talk | contribs)
There are two DMB services being currently operated in Korea. One is Satellite DMB and the other one is Terrestrial DMB. For the S-DMB, the business model is subscriber’s fee and advertising, while T-DMB is totally depends on advertising as it is free. According to recent released press, only 0.5 million subscribers are registered for the S-DMB, and T-DMB’s subscribers are approximately 1.5 million. This is not enough number for the adverting sales. So the companies should make mass market to create revenue. And operating adult channel and T-commerce services are also one of the ways to make profit. In order to this, coverage should be solved first, and then interactive network should be made before the services.
