5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is an incredibly growing marketing channel that most companies have only just begun to take advantage of over the past few years. However, it's essential to utilize it - especially if you're investing resources into SEO. Creating and managing social media accounts are extremely crucial to support SEO efforts, although the benefits are not immediately evident. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some period of time. Social engagements occur when people like, comment or share a tweet about a piece of content. The more social engagements your content receives, the more social signals you build to your site. Search engines analyze these social signals, and then use them as an index of quality when ranking content. This allows search engines to determine the content that people are most interested in and what algorithm they believe to be as high-quality. If something is receiving lots of social shares, it can be instantly indexable.

2) Link Building
It's long gone from the time when you could make a request for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild the traditional way: create quality content that is relevant. But how do you reach sites who are willing to link to your content if they are not directly approached as an "unnatural" link building method? Social media is the way to go. Social media allows you to share your content with interested audiences who might be willing to link to it in the event that it's worth linking to. They will also promote your content to their network which will increase the impact of your content.

3.) Content amplification
The quality of your content is, شراء لايكات فيسبوك it won't gain traction in the absence of amplifying it. Email marketing is an excellent method to amplify the content, but it'll only reach those in your marketing database. It is possible to reach new audiences through social media. Once you share your content, the people who follow you will also share it with their following should they find it valuable. Then those people will also share it with their friends which will increase the reach of your content. In return, you gain lots of relevant traffic such as inbound links, branding awareness and social signals All of which are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's identity and awareness to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Social media aids in building brand awareness and increases the quality of your content. This is what Google calls co-citation. Building these co-citations through social media can improve Google's trust in your website , and will also help with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media sites for some time now which means that they show up in the search results pages. This allows your business to show up on search results when you type in branded searches on more than the site of your business. It gets even more effective. Individual tweets from Twitter were once indexable and were displayed in search results. This allowed your website to be ranked higher in search. It was only temporary for شراء لايكات فيسبوك a couple of months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.