5 Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a fast growing channel for marketing that most businesses have only begun using in the last few years, however it's very important to leverage - especially if you're investing efforts in SEO. The creation and management of social media accounts is important to assist in SEO initiatives, but their benefits aren't immediately evident. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and alexa ترتيب المواقع other search engines utilize online conversation as part of their algorithm for ranking. A social engagement is when people comment, like or share a tweet about content. The more the number of social interactions that a piece content gets, the greater social signals you send to your website. Social signals are utilized by search engines to determine the quality of content. It's a way of evaluating the content that people consider useful over what their algorithm decides is good quality. If something is receiving lots of social shares, it can be instantly classified.

2) Link Building
It's been a long time that you could solicit hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to create links in the old fashioned way to create quality content that is linked-worthy. But how do you reach sites who are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is your solution. Social media enables you to put your content in front of people who are interested and could be influenced to link to it when it's worthy of linking to. These people may also connect your content to their network which will increase the impact of your content.

3.) Content Amplification
You can make all the high quality content you want but it's not going to gain significant traction without the aid of amplification. Marketing via email is a great way of amplifying content , but it can only reach those in your list of marketing contacts. Social media enables you to expand your reach with your content. Once you share your content, your following will also connect with their friends should they find it valuable. They will then also share it with their friends, further increasing your reach. In return, you earn a lot of relevant traffic and inbound links, as well as branding awareness and social signals All of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. Google refers to this as co-citation. Building these co-citations through social media will help improve Google's trust in your company site, as well as aiding with branded search queries.

5) Social Indexing
Since search engines are able to index social media profiles and display them on search results pages. This allows your business to be listed in search results on search queries that are branded and not restricted to your website. It gets even more effective. Individual tweets from Twitter were once indexed and alexa ترتيب المواقع shown in search results as well - enabling another way to ensure your content's ranking in the search results. It was only temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.