5 Reasons Why Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI, we get this a lot from potential and current clients. Although social media has been a growing channel for marketing in recent years, most companies haven't yet begun to make use of it. This is crucial for companies that are investing in SEO. Although the benefits of social media might not be immediately obvious, they are vital for SEO support. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. Social engagements occur when users like, share, share, تزويد متابعين تويتر or تزويد متابعين تويتر tweet about a piece of content. A piece of content with more social engagements will have more social signals. Search engines measure these social signals, and consider it an index of quality when ranking content. This is a way for search engines to determine what content people consider to be most valuable and also what they consider to be as high-quality. A piece of content could be instantly indexed in the event that it's receiving lots of engagement on social media.

2.) Link Building
It's past the time that you could make a request for links from other websites. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in using the old-fashioned method and create content of high-quality which is relevant to linking. How do you get in touch with websites that are willing to link to your content if you ask them directly, which is an "unnatural" link building technique? Social media is your solution. Social media lets you expose your content to of the right people, who could be attracted to link to it in the event that it is worthy of linking to. They will also share your content with their network which will increase the impact of your content.

3) Content Amplification
You can write all the high quality content you want, but it won't gain much traction without amplification. Marketing via email is an excellent method of amplifying content but it will only reach people in your list of marketing contacts. It is possible to reach new audiences via social media. If you send your content out to your followers, they will be sure to share it with their own followings If they are satisfied with the content. The people who share it will be able to share your content with their followers, thereby increasing your reach. You'll also get relevant traffic as well as inbound linking, social signals, and brand recognition These can be utilized by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your website as well as how much it should be respected in their ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. This is what Google calls a co-citation. Building these co-citations using social media can help increase the trust Google has in your website as well as helping with branded search queries.

5.) Social Indexing
Since search engines are able to index social media sites, they are now showing in search results pages. This allows your business to be listed in search results on search queries that are branded and not limited to your company website. However, it's even more than that. Individual tweets from Twitter were once indexed and displayed in search results. This allowed your content to rank higher on searches. That was only temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.