5 Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? MWI gets this kind of information frequently from clients who are prospective or current. Although social media has been an increasing marketing channel in recent years, most businesses have yet to profit from it. This is especially true for companies that are investing in search engine optimization. Making and managing social media accounts are important to assist in SEO efforts, even though the benefits may not be immediately apparent. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some period of time. If people tweet, share, like, comment or share an article that is known as a social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines look at these signals from social media, and then use them as an indicator of quality when ranking content. It's a way to determine what content people find useful over what their automated algorithm determines to be of good quality. If something is receiving lots of social shares It can be quickly identified.

2) Link Building
There are no more days of asking for websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build using the old method: make quality content that is relevant. But how do you reach websites willing to link to your website if asking them directly is considered an "unnatural" link building technique? Social media can help. Social media allows you to publish your content to people who are willing to link to your content, should it be worth linking to. These people will promote your content to others, increasing your influence.

3.) Content Amplification
The quality of your content is, it won't achieve much success in the absence of amplifying it. Sure, email marketing can be an excellent method to amplify content, but it will only reach the people in your database of marketing. Social media enables you to expand your reach with your content. Once you share your content, the people who follow you will connect with their friends if they find it useful. This will allow them to share your content with their followers, increasing your reach. In return, you will gain a lot of relevant traffic including inbound links, branding awareness and social signals All of these are used by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website as well as the extent to which it can be considered reliable in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. This is what Google refers to as co-citation. Building these co-citations through social media will help improve the trust Google has in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Since the search engines are able to index social media sites which means they show up in search results pages. This allows your brand to be listed in search results on search queries that are branded and not only restricted to your business's website. But it gets even better than that. Individual tweets from Twitter were once indexed and shown in search results too which gave another means to get your content noticed in the search results. That was only temporary for a few months, alexa ترتيب المواقع until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.