5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is an incredibly growing marketing channel that most businesses have only begun taking advantage of in the past couple of years, yet it's crucial to make use of in particular if you're putting efforts in search engine optimization. Setting up and managing social media accounts are extremely important to assist in SEO efforts, even though the benefits may not be immediately evident. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. If people tweet, share, like or comment on the content they like, this is called a social engagement. A piece of content with more social engagements will be able to show more social signals. Social signals are utilized by search engines to rank content. It's a method of determining what content is popular with users and what their algorithm decides is top-quality. If an article is receiving lots of social shares, it can be instantly classified.

2.) Link Building
It's long gone from the period when you could just get links from other websites. With the advent of Google's Panda and Penguin algorithms SEOs have to do link building by hand and create content of high-quality that is worthy of linking. But how do you reach websites willing to link to your site if asking them directly is considered an "unnatural" link building practice? Social media can help. Social media enables you to place your content in front of relevant audiences that may be attracted to link to it should it be worthy of linking to. These people will share your content with others, increasing your influence.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it's not going to achieve much success unless you amplify it. Email marketing is an effective method to increase the reach of your the content you create, but it won't reach those in your list of marketing contacts. It is possible to reach new audiences through social media. When you share your content, the people who follow you will also share it with their following should they find it valuable. These people will then be able to share your content with their followers, thereby increasing your reach. In return, you will gain an abundance of relevant traffic, inbound links, branding awareness and زيادة مشاهدات اليوتيوب (mouse click the following web page) social signals - all of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines many things about the quality of your site's content and how much it should be trusted in its ranking algorithms. Aside from amplifying your content social media can also help increase brand recognition. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google's trust and assist with brand-name searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now, which means they now show up in the search results pages. This allows your business to be displayed in search results that include branded searches on more than the site of your business. But it gets even better than that. Individual tweets on Twitter were initially indexed and included in search results as well which gave another means to ensure your content's ranking in the search results. It was temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.