5 Reasons Why Social Media Is Important For SEO

What does social media have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has become an increasing channel for marketing in recent years, most companies have not yet started to make use of it. This is especially true if you are investing in SEO. Although the benefits of social media might not be immediately apparent, they're essential for SEO support. Out of the numerous reasons to think about social media as part of your overall strategy to be online There are five main advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long years now. When people tweet, like or comment on a piece of content it is referred to as a social engagement. The more social interactions a piece of content is able to get, the more social signals it will bring to your website. Search engines look at these signals from social media, and consider it an indicator of quality when ranking the content. It's a way of evaluating what content people find useful in comparison to what their algorithm decides is good quality. If the content you're looking at is receiving lots of social shares It can be quickly identified.

2.) Link Building
It's long gone from the time that you could get links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write quality content that is relevant. But how do you reach websites that are willing to link to your site if you ask them directly, which is an "unnatural" practice for building links? Social media is the answer. Social media can help you expose your content to of the right people, who could be convinced to link to it should it be worthy of linking to. These people may also connect your content to their networks and increase the reach of your content.

3) Content Amplification
No matter how top-quality your content is, it won't achieve much success until you amplify it. Email marketing is an excellent method to amplify content, but it will only reach people within your database of marketing. You can reach new audiences via social media. If you post your content to your followers, they will spread it to their own followers in the event that they find it helpful. They will then also share it with their friends, further increasing your reach. In return, you earn lots of relevant traffic such as inbound links, social signals and brand awareness All of these are used by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines many things about the quality of your website as well as how much it should be considered reliable in their ranking algorithms. Alongside boosting your content, social media also helps build brand awareness. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google's trust and help with the search engine's branded searches.

5) Social Indexing
Since the search engines are able to index social media accounts which means they show in search results pages. This allows your company to be displayed in search results that include branded search queries that are not limited to the site of your business. It gets even better. Individual tweets from Twitter were once indexed and displayed in search results. This allowed your website to rank higher in the results of a search. The program was only temporary, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.