5 Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? MWI receives the information frequently from clients who are prospective or current. Social media is a fast growing channel for marketing that most companies have only just begun using in the last couple of years, yet it's very important to leverage when you're investing efforts in search engine optimization. While the benefits of using social media may not be immediately apparent, they're vital for SEO aid. Out of the numerous reasons to think about the use of social media in your overall strategy to be online, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for quite some time. When people share content via Twitter, Facebook, comment or share the content they like it is referred to as a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you send to your website. These social signals are used by search engines to rank content. This is a method for search engines to determine what content people consider to be most valuable and what their algorithms consider good quality. Content can be quickly indexed if it's receiving a lot of social interaction.

2.) Link Building
It's been a long period when you could just make a request for links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs must create links in the traditional way - create high quality content that is linked-worthy. How can you get your content to websites that are willing to link to your content, when you ask them directly, which would be considered "unnatural"? Social media is the way to go. Social media lets you put your content in front of relevant audiences that may be attracted to link to it in the event that it is worthy of linking to. These people may also be able to share your content with their network which will increase the impact of your content.

3) Content Amplification
You can create all the good-quality content that you wish to but it's not going to gain an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify content, but it'll only reach those in your marketing database. You can also reach new audiences via social media. If you share your content, those who follow you will share it with their following when they are satisfied with the content. These people will then be able to share it with their followers which will increase the reach of your content. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand recognition All of which are used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it should be for their ranking algorithms. In addition to boosting your content social media also aids in increase brand recognition. Google refers to this as co-citation. Co-citations can be created by using social media to boost Google's trust and assist with search results that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for some time now, which means they now show up in the search results pages. This allows your business to be displayed in search results for specific queries that aren't exclusive to your site. It's more than that. Tweets that were individual from Twitter were once indexed and تخفيض ترتيب اليكسا (Highly recommended Webpage) included in the search results. This allowed your content to rank higher in the search results. It was only temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.