5 Reasons Why Social Media Is Essential For SEO

What can social media provide in terms of SEO? MWI gets the information frequently from prospective and current clients. While social media has become a growing channel for marketing over the last few years, many companies haven't yet begun to profit from the potential of it. This is especially important to consider if you're planning to invest in search engine optimization. While the benefits of social media are not immediately apparent, they are crucial for SEO support. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, alexa ترتيب المواقع Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long period of time. Social engagement occurs the time when people share, like, comment on, share or tweet on a piece of content. The more social engagements your content gets, the greater social signals you build to your site. These social signals are used by search engines to determine the quality of content. This allows search engines to decide what content people consider to be most valuable and also what they consider to be high-quality. If a piece of content receives a lot of social shares the content can be classified.

2.) Link Building
The days of soliciting websites to link to yours. With the advent of Google's Panda and Penguin algorithms SEOs have to build links the traditional way by creating high-quality content which is relevant to linking. But how do you reach websites willing to link to your website if asking them directly is considered an "unnatural" link building practice? Social media is the answer. Social media allows you to post your content and share it with people who are willing to link to it when it's worthy of linking to. They will also share your content with their friends which increases the power of your content.

3) Amplification of content
It doesn't matter how high-quality the content you publish, it will not achieve much success in the absence of amplifying it. Email marketing is a great way of amplifying content , but it can only reach people in your list of marketing contacts. Social media allows you to reach new audiences with your content. After you have shared your content, your following will share it with their following when they are satisfied with the content. They will then also share it with their friends, further increasing your reach. As a result, you get an abundance of relevant traffic including inbound links, brand recognition and social signals All of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can inform search engines many things about the quality of your website as well as how much it is respected in their ranking algorithms. Apart from boosting the quality of your content, social media also helps increase brand recognition. This is what Google refers to as a co-citation. These co-citations can be built through social media , which can help improve Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Since the search engines index social media profiles and display them up in search results pages. This lets your brand appear in search results that include branded search queries on more than just your company website. It gets even better. Individual Tweets from Twitter were once indexed and shown in search results, alexa ترتيب المواقع too giving another opportunity for your website to be ranked in the search results. This was just temporary for a couple of months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.