5 Reasons Why Social Media Is Crucial For SEO

What exactly does social media have to do with SEO? At MWI we hear many of these inquiries from potential and current clients. While social media has become an increasing channel for marketing over the last few years, many companies have not yet started to take advantage of the potential of it. This is especially true for companies that are investing in SEO. The creation and management of social media accounts is important to assist in SEO efforts, though the benefits may not be immediately apparent. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some time now. If people tweet, share, like, comment or share an article, this is called a social engagement. A piece of content with more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way to measure what content people find useful and what their algorithm determines to be of good quality. Content can be immediately indexed when it's getting a lot of social interaction.

2) Link Building
It's been a long period when you could just go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links in by using the traditional method of creating high-quality content that is relevant. How do you reach websites that will link to your content, when they are considered "unnatural"? Social media can help. Social media allows you to expose your content to relevant audiences who may be willing to link to it in the event that it's worth linking to. These people will share your content with others and boost your authority.

3.) Content Amplification
You can make all the high quality content you want but it's not going to gain significant traction without the aid of amplification. Marketing via email is an effective method to increase the reach of your the content you create, but it won't get to those on your marketing list. You can also reach new audiences via social media. If you share your content with your followers, they will spread it to their own followings in the event that they find it helpful. This will cause them to spread the word to their networks which will increase the reach of your content. In return, زيادة مشاهدات اليوتيوب you earn a lot of relevant traffic including inbound links, branding awareness and social signals These are all used by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it should be in their ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. This is what Google calls a co-citation. The creation of these co-citations via social media will help improve Google's trust in your site, as well as aiding with branded search queries.

5.) Social Indexing
Since the search engines index social media sites and display them up in search results pages. This enables your brand to be displayed on search results when you type in branded searches on more than the site of your business. This gets more effective. Individual tweets on Twitter were once indexed and زيادة مشاهدات اليوتيوب shown in search results as well - enabling another way for your website to be ranked in search. It was only temporary for a couple of months before Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.