5 Reasons Social Media Is Important For SEO

What does social media have to do with SEO? MWI receives this kind of information frequently from prospective and current clients. Social media is a fast expanding marketing channel that many companies have only started to take advantage of over the past few years, but it's vital to take advantage of it particularly if you're investing efforts in SEO. Setting up and managing social media accounts are important for supporting SEO efforts, although the benefits are not immediately evident. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for a long time. Whenever people tweet, like or comment on a piece of content it is referred to as a social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your website. Search engines analyze these social signals, and consider it an index of quality when ranking the content. It's a way to measure what content is popular with users over what their algorithm decides is of good quality. The content you've created can be quickly indexed whenever it's attracting a significant amount of social interaction.

2) Link Building
Long gone are the days of asking for websites to link to your site. Google's Panda/Penguin algorithms have forced SEOs to build links the old-fashioned way: write high-quality content that is relevant. How do you reach websites that are willing to link to your site, if the request is thought to be "unnatural"? Social media is the solution. Social media allows you to expose your content to relevant audiences who may be willing to link to it, when it's worthy of linking to. Those people will also connect your content to their network which increases the power of your content.

3.) Content amplification
It doesn't matter how high-quality the content you publish, it won't gain traction unless you amplify it. Marketing via email can be great method to boost content but it's only going to reach those in your marketing list. It is possible to reach new audiences through social media. If you publish your content to your followers, they will also share it with their personal followers if they find it helpful. They will also recommend your content to their followers, increasing the reach of your content. You'll also get relevant traffic through inbound linking as well as social signals and brand recognition These can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can tell search engines many things about the quality of your website as well as how much it is believed to be in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google refers to this as co-citation. The creation of these co-citations via social media can boost the trust Google has in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media sites since a while and this means that they show up in the search results pages. This lets your company's brand show up in search results for branded queries that are not limited to your company website. It's more than that. Tweets on their own from Twitter were once indexable and displayed in the search results. This allowed your content to rank higher on search. It was only for a short time, however, and زيادة مشاهدات اليوتيوب Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.