5 Reasons Social Media Is Important For SEO

What do social media have to in relation to SEO? At MWI we hear many of these inquiries from potential and current clients. While social media has been an increasing channel for marketing over the last few years, many businesses have yet to benefit from the potential of it. This is crucial if you are investing in SEO. Making and managing social media accounts is extremely crucial to support SEO efforts, though the benefits of social media aren't always obvious. Of the many reasons why you should consider social media as a part of your strategy for online, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. A social engagement happens when users like, share on, share or tweet on a piece of content. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of the content. It's a method of determining the content that people consider useful over what their automated algorithm decides is good quality. A piece of content can be instantly indexed when it's getting a lot of social interactions.

2) Link Building
Long gone are the days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build the old-fashioned way: write top-quality content that's relevant. How do you get in touch with sites who are willing to link to your website if asking them directly is considered an "unnatural" link building technique? Social media can help. Social media lets you publish your content to appropriate audiences that are willing to link to it when it's worthy of linking to. People who spread your content among others, increasing your influence.

3.) The amplifying of content
The quality of your content is, it will not gain traction until you amplify it. Email marketing is an effective way to boost content, but it can only reach the people in your marketing database. Social media enables you to reach new audiences with your content. After you have shared your content, your followers will also connect with their friends when they are satisfied with the content. They will also promote your content to their followers, increasing your reach. In return, you earn lots of relevant traffic including inbound links, branding awareness and شراء متابعين تويتر social signals All of these are utilized by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Communication and Awareness
Brand image and recognition can inform search engines an awful lot about the overall quality of your website and how much it should be respected in their ranking algorithms. Apart from boosting the quality of your content social media also aids in increase brand شراء متابعين تويتر recognition. This is what Google refers to as co-citation. These co-citations are built by using social media to boost Google's credibility and aid in search results that are branded.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now, which means they now appear on the search results pages. This allows your company to appear in search results for your branded searches on more than the site of your business. It's more than that. Individual tweets from Twitter were once indexed and shown in search results too which gave another means to ensure your content's ranking in search. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.