5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? MWI gets this information a lot from current and prospective clients. While social media has been an increasing channel for marketing in recent years, the majority of companies have not yet started to profit from it. This is especially important for companies that are investing in SEO. The creation and management of social media accounts is important for supporting SEO initiatives, but their benefits aren't immediately obvious. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. A social engagement happens when people like, comment, share, or tweet about content. The more the number of social interactions that a piece content gets, alexa ترتيب المواقع the greater social signals it will bring to your website. Social signals are utilized by search engines to rank the content. It's a way of evaluating what content is popular with users over what their automated algorithm decides is of good quality. A piece of content could be immediately indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
It's past the time when you could get hyperlinks from other sites. In the wake of Google's Panda and alexa ترتيب المواقع Penguin algorithm SEOs must do link building the old fashioned way - create high quality content that is linked-worthy. How do you reach out to websites which are willing to hyperlink to your website, even if asking them directly would be considered "unnatural"? Social media is the way to go. Social media enables you to present your content in front of people who are interested and could be attracted to link to it when it's worthy of linking to. They will also promote your content to others, increasing your influence.

3) Amplification of content
You could create any excellent content you'd like to however it will not gain any traction without amplifying it. Yes, email marketing is an effective way to boost content, but it will only reach the people in your marketing database. Social media can help you expand your reach with your content. If you share your content, your followers will connect with their friends when they are satisfied with the content. They will then also share it with their friends which will increase the reach of your content. As a result, you get a lot of relevant traffic including inbound links, branding awareness and social signals All of these are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's name and reputation to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content, social media also helps create brand awareness. Google refers to this as co-citation. These co-citations can be built through social media , which can help improve Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Since the search engines are able to index social media websites which means they show in search results pages. This lets your company's brand appear in search results for specific queries that aren't limited to your company website. But it gets even better than that. Tweets that were individual from Twitter could be indexed and included in search results. This allowed your site to rank higher on searches. It was only for a short time, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.