5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? MWI receives these kinds of information from prospective and current clients. Social media is a rapidly expanding marketing channel that many companies have only just begun making use of in the past few years. However, it's very important to leverage particularly if you're investing resources into SEO. Creating and managing social media accounts are extremely important to assist in SEO initiatives, but the benefits of social media aren't always obvious. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long time. Social engagement occurs when people comment, like on, share or tweet about a piece of content. A piece of content that has the highest number of social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. It's a method of determining the content that people consider useful and what their algorithm determines to be of good quality. A piece of content can also be indexed instantly if it's receiving a lot of engagement on social media.

2) Link Building
The days of asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs have to create links in by hand - create high quality content which is relevant to linking. But how do you reach sites who are willing to link to your website if asking them directly is considered an "unnatural" practice for building links? Social media is your answer. Social media allows you to expose your content to appropriate audiences that are willing to link to your content, when it's worthy of linking to. People who promote your content to their friends, further increasing the influence of your content.

3) Content Amplification
The quality of the content you publish, it's unlikely to be popular unless you amplify it. Marketing via email can be great method to boost content , but it can only reach people in your list of marketing contacts. You can reach new audiences via social media. When you share your content, the people who follow you will spread it to their networks in the event that they find it helpful. They will then also share it with their friends and increase your reach. In return, you will gain an abundance of relevant traffic such as inbound links, alexa ترتيب المواقع branding awareness and social signals All of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines a lot about the quality of your website as well as the extent to which it can be respected in their ranking algorithms. Social media helps to build brand awareness and amplifies the content you publish. This is what Google refers to as co-citation. These co-citations can be built via social media in order to increase Google's trust and alexa ترتيب المواقع assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now which means that they appear on results pages for search engines. This enables your brand to show up on search results when you type in branded search queries on more than just your own website. It gets even better. Individual Tweets from Twitter were at one time indexed and displayed in search results as well which gave another means for your content to rank in the search results. It was only temporary for a couple of months until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.