5 Reasons Social Media Is Crucial For SEO

What do social media platforms provide in terms of SEO? MWI receives the information frequently from clients who are prospective or current. While social media has become an increasingly popular channel for marketing in recent years, the majority of companies haven't yet begun to make use of the potential of it. This is especially true to consider if you're planning to invest in SEO. The creation and management of social media accounts are extremely crucial to support SEO initiatives, but the benefits are not immediately evident. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some time now. Social engagements occur when people like, comment on, share or tweet about an article. The more social engagements a piece of content has, the more social signals you build to your website. Search engines analyze the social signals they receive, and use them as an index of quality when ranking content. This is a method for search engines to decide the content that people are most interested in and what their algorithm deems high-quality. If the content you're looking at receives a lot of social shares it will be immediately identified.

2.) Link Building
It's past the period when you could just go out and زيادة مشاهدات اليوتيوب ask for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs must perform link building in the traditional way - create high quality content that is worthy of linking. How do you reach websites that will link to your content, when they are considered "unnatural"? Social media is the answer. Social media allows you to post your content and share it with relevant audiences who may be willing to link to your content, when it's worthy of linking to. People who be able to share your content with their networks, further increasing the influence of your content.

3.) Content Amplification
You can make all the high quality content you want however it will not gain any traction without amplifying it. Email marketing can be an excellent method of amplifying content , but it can only reach people in your marketing list. Social media lets you reach new audiences with your content. If you share your content, your followers will spread it to their networks if they find it useful. This will allow them to promote your content to their followers, increasing the reach of your content. You'll also get relevant traffic, inbound linking social signals, as well as brand awareness All of which can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. This is what Google refers to as a co-citation. Making these co-citations with social media can help increase the trust Google has in your website , and will also help with branded search queries.

5) Social Indexing
Since the search engines index social media profiles, they are now showing up in search results pages. This allows your brand to be listed in search results on specific queries that aren't only restricted to your business's website. It's more than that. Individual tweets from Twitter could be indexed and included in the search results. This allowed your site to rank higher on the results of a search. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.