5 Reasons Social Media Is Crucial For SEO

What exactly does social media have to have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has become an increasingly popular channel for marketing over the last few years, many companies have not yet started to profit from the potential of it. This is particularly important when you're investing in search engine optimization. While the benefits of using social media might not be immediately obvious, they are essential for SEO support. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some years now. Social engagements occur the time when people share, like, comment on, share or tweet on a piece of content. Content that has more engagements on social media will show higher social signals. These social signals are used by search engines to determine the quality of content. This is a method for search engines to decide the most popular content and also what they consider to be high-quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of social engagement.

2) Link Building
Long gone are the days of going out and asking for websites to add links to yours. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to build links the old fashioned way - create high quality content that is link-worthy. But how do you reach sites who are willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is your answer. Social media can help you put your content in front of relevant audiences that may be convinced to link to it if it's worth linking to. These users will then be able to share your content with other people, increasing your influence.

3.) Content Amplification
No matter how top-quality the content you publish, it's not going to gain traction until you amplify it. Email marketing is an effective way to boost content, but it can only reach people within your database of marketing. Social media allows you to reach new audiences with your content. Once you share your content, the people who follow you will be able to share it with their followers when they are satisfied with the content. This will allow them to share your content with their followers, increasing the reach of your content. In return, you gain lots of relevant traffic such as inbound links, شراء لايكات فيسبوك (socialwb.com) social signals and brand awareness All of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand image and recognition to judge the credibility of your website and how reliable it ought to be for their ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google's trust as well as aid with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now so they can now appear in search result pages. This allows your business to show up in search results for your branded search queries that are not limited to just your own website. This gets more effective. Tweets on their own from Twitter were once searchable and included in search results. This allowed your content to rank higher on the results of a search. The service was temporary for a few months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.