The Future of Corporate Websites in 2020
Daniel Peters
Rosalie Kuyvenhoven
Seda Demircioglu
Jetske Tamboezer
José Nunes
Work under construction. In case you have any questions, additions or comments, please do not edit these pages, but you are more than welcome to contact us.
Scenarios.
To be added
Driving forces.
Edited existing driving forces
- Control of the Internet
- Tighter corporate governance standards
- Convergence of Telecommunication, Media & entertainment and Information technology
- Products are Turned Into Services
- The increasing role of barter in the global economy
- The Globalization of Culture (or Cultural Globalization)
- Increasing user-generated content
- Voice-recognition system
- THE RECYCLING OF MATERIALS AND REPRODUCING TO NEW MATERIALS
Newly added driving forces
- Increasing empowerment of consumers
- Wider economic divide
- Metcalfe's law applied to social networks
- Increasing use of mobile phones as universal interface/controller
- Internet Governance
- Privacy Online
- Importance of authentic identity
- Increasing democratization of knowledge
- The increased importance of online corporate branding
- Power consumption of server farms
Research questions.
- Will telco's, media company's and IT companies continue to converge or be halted by legislation and social contra pressures?
- Will appliances continue to converge technologically and if so, to what extent?
- Will the mobile phone become a universal controller for household appliances?
- What is the current state of ubiquitous computing?
- Does Metcalfe's law hold for social networking websites?
- What will be the impact of authenticity on corporate identity and communication?
- What is 'democratization of knowledge'?
- What are the main challenges for cultures in a globalized world?
- How does the development of user generated content change our view on the world?
- What will be the role of the regulator in the control of the internet?
- Should control over corporate governance increase or be eased? What will be the impact in the web corporate development?
- Do threats like cybercrime and terrorism justify measures to control privacy data protection? What might be the repercussions for web corporate development?
- How to share the internet resources in an efficient and innovative manner?
- How important will corporate online branding be in 2020?
- Will increased recycling of e-waste lead to reduced demand for raw materials?
- Will voice-recognition play an important role in Internet in 2020?
- What will be the power demand of server farms in 2020?
- Will the world continue to be reliant on US economy?
- Will the world economy continue grow at the expense of equality in the allocation of income
- How will the corporates lock-in consumers (ensure customer loyalty) against sheer volume of choices and information?
- Will the value and use of money (currencies) change/diminish?
- Does the economy have impact on barter exchange?
- How will the barter exchanges ensure trust in the business context?