The Future of Corporate Websites in 2020
Daniel Peters
Rosalie Kuyvenhoven
Seda Demircioglu
Jetske Tamboezer
José Nunes
Work under construction. In case you have any questions, additions or comments, please do not edit these pages, but you are more than welcome to contact us.
Scenarios.
To be added
Driving forces.
Edited existing driving forces
- Control of the Internet
- Tighter corporate governance standards
- Products are Turned Into Services
- Increasing role of barter in the global economy
- The Globalization of Culture (or Cultural Globalization)
- Voice-recognition system
- The increased importance of online corporate branding
Newly added driving forces
- Increasing empowerment of consumers
- Wider economic divide
- Metcalfe's law applied to Web 2.0
- The increasing use of the mobile phone as universal interface/controller and M2M computing
- The increasing democratisation of public opinion
- The growth of user generated content
- Importance of authentic identity
- Increasing democratization of knowledge
Research questions.
- Will telco's, media company's and IT companies continue to converge or be halted by legislation and social contra pressures?
- Will appliances continue to converge technologically and if so, to what extent?
- Will the mobile phone become a universal controller for household appliances?
- What is the current state of ubiquitous computing?
- Does Metcalfe's law hold for social networking websites?
- What will be the impact of authenticity on corporate identity and communication?
- What is 'democratization of knowledge'?
- What are the main challenges for cultures in a globalized world?
- How does the development of user generated content change our view on the world?
- What will be the role of the regulator in the control of the internet?
- Should control over corporate governance increase or be eased? What will be the impact in the web corporate development?
- Do threats like cybercrime and terrorism justify measures to control privacy data protection? What might be the repercussions for web corporate development?
- How to share the internet resources in an efficient and innovative manner?
- How important will corporate online branding be in 2020?
- Will increased recycling of e-waste lead to reduced demand for raw materials?
- Will voice-recognition play an important role in Internet in 2020?
- What will be the power demand of server farms in 2020?