Future of Advertising in 2020

Group

Daniela Cateriano
Kensuke Murai
Justin Block
Maggie Zhu
Vinod Nair

Research questions

1. Current State of Advertising
   
2. Listing top countries
   
3. Top Products
   
4. Breakdown of different Media
   
5. Dollars/Euros spent
   
6. Big players
   
7. Demographics
   
8. Top Products
   
9. State of World-Wide economy with projections until 2020
   
10. History of the industry
    
11. What has been "game-changers" in the past?
    
12. Current trends
    
13. Future Predictions
    
14. Future products?
    
15. Current Content
    
16. Possible substitutes
    
17. Macro/geopolitical issues between now and 2020
    

Driving Forces

Technological Driving Force

• Internet Technology
• Mobile Technology
• Digital Media Technology
• Security Technology
• Mobile Technology
• Technology R&D

Political Driving Force

• Policy: Corporation
• Policy: Consumer
• Security Policy

Societal Driving Force

• Life Style
• Demographic Shift
• Value Change
• Business Model

Economical Driving Force

• Economic Cycle

Enviornmental Force

• Go Green

Scenarios

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Scenario 1:

Scenario 2:

Scenario 3:

System Diagram

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