5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing over the last few years, many companies haven't yet begun to take advantage of the potential of it. This is especially true if you are investing in SEO. Creating and managing social media accounts is crucial to support SEO initiatives, but the benefits may not be immediately obvious. Of the many reasons why you should consider the use of social media in your strategy for online There are five main reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for quite some time. Social engagement occurs when people like, comment on, share or tweet about an article. Content that has more social engagements will be able to show more social signals. Search engines look at these signals from social media, شراء متابعين تيك توك and شراء متابعين تيك توك then use them as an element of quality when evaluating content. It's a way to measure the quality of content that people are able to use over what their algorithm decides is of good quality. A piece of content could also be indexed instantly if it's receiving a lot of social engagement.

2) Link Building
It's long gone from the period when you could just solicit links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild by using the traditional method of creating high-quality content that is relevant. But how do you reach websites willing to link to your website if asking them directly is thought to be an "unnatural" link building technique? Social media is the answer. Social media allows you to expose your content to people who are willing to share it with others, when it's worthy of linking to. They will also share your content with their network which increases the power of your content.

3.) Content Amplification
You can create all the good-quality content that you wish to however, it will not get much traction without amplification. Marketing via email is great method to boost content but it will only get to those on your list of marketing contacts. It is possible to reach new audiences through social media. After you have shared your content, your followers will spread it to their networks should they find it valuable. These people will then be able to share it with their followers which will increase the reach of your content. Additionally, you will gain relevant traffic through inbound linking, social signals, and brand awareness, all of which are used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google calls a co-citation. Building these co-citations using social media can boost the trust Google has in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now and this means that they appear in the search results pages. This lets your brand be displayed in search results that include branded search queries that are not limited to just your company website. It gets even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity to get your content noticed in search. It was only for a short time, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.