How much time does a person spend on Internet and watching TV? how will it influence advertising?
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Number of hours people spend on Internet
Data source: Digital Future report 2004, by Jeffrey I. Cole, Ph.D., University of California.
Number of hours people watch TV
HOURS/PERSON/YEAR 1998 1999 2000 2001 2002 2003 Total Mdia Usage 3,347 3,469 3,519 3,570 3,623 3,661 Television 1,551 1,588 1,640 1,661 1,661 1,656 Broadcast TV 884 867 865 815 810 798 -Network stations 710 706 805 753 749 736 -Independent stations 174 162 61 62 61 61 Cable & satellite TV 667 720 774 846 851 858 -Basic 565 617 638 692 698 706 -Premium 101 103 137 154 153 152
Data Resource: FCC Annual Report 2003