Five Reasons Social Media Is Essential For SEO

What the heck does social media have to relate to SEO? At MWI, we get this a lot from current and prospective clients. Social media is rapidly expanding channel of marketing that many companies have only started to take advantage of over the past couple of years, yet it's crucial to make use of particularly if you're investing resources in search engine optimization. The creation and management of social media accounts is extremely essential to aid in SEO efforts, though the benefits are not immediately evident. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for a long years now. Social engagements occur when people comment, like on, share or tweet about an article. The more social engagements your content gets, the greater social signals you build to your site. These social signals are used by search engines to determine the quality of the content. It's a way to determine the quality of content that people are able to use and what their algorithm decides is top-quality. Content can be quickly indexed when it's getting a lot of engagement on social media.

2) Link Building
It is long past the time that you could get hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. How do you get in touch with websites that are willing to link to your site if asking them directly is thought to be an "unnatural" practice for building links? Social media can help. Social media allows you to publish your content to interested audiences who might be willing to link to it should it be worth linking to. They will also spread your content among others increasing your influence.

3) Amplification of content
The quality of your content is, it's unlikely to gain traction without amplification. Yes, email marketing is an effective way to boost the content, زيادة مشاهدات اليوتيوب (read this blog post from socialwb.com) but it'll only be able to reach people who are in your database of marketing. You can also reach new audiences through social media. If you share your content, those who follow you will connect with their friends if they find it useful. This will cause them to spread the word to their networks which will increase the reach of your content. In return, you gain lots of relevant traffic including inbound links, brand recognition and social signals These are all used by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines will use your brand's name and reputation to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. This is what Google refers to as a co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with branded searches.

5.) Social Indexing
Since the search engines index social media websites and display them up in search results pages. This lets your company's brand appear in search results for search queries that are branded and زيادة مشاهدات اليوتيوب not restricted to your website. It gets even more effective. Individual Tweets from Twitter were at one time indexed and displayed in search results as well giving another opportunity for your content to rank in the search results. This was just temporary for a few months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.