Increase in amount of people connected to internet

Back? The future of books

Description:

Because internet connections are being rolled out into more homes, and new areas more people are connecting to the internet. A second reason is because more and more businesses depend on technology people have to be educated in the use of computers and the internet and are therefor capable of using it, and they want it in their homes. A third reason could be that more and more content is being offered making it more interesting for people to join in. This is relevant because without it, an e-book business would not have the potential customer base it has now.

Enablers:

1. Consistent financial growth over the past years has provided the means for technological development

2. Businesses moving online forcing employees to become familiar with the internet, they will start using it at home as well

Inhibitors:

1. The current financial crisis is shrinking the budget for luxury articles, the internet is perceived as a luxury article

2. Poorer parts of the world have not started rolling out the internet when other parts did, which means they are at a disadvantage

Timing:

1969 ARPANET, first form of the internet

1971 first form of email

1974 TCP/IP first used

1979 USENET launched as a means of sharing and discussing information

1990 research started into faster lines and search engines

1992 world wide web released by CERN

1994 Pizza hut offered online pizza ordering, first web-shop

2009 1.1 billion people using the internet regularly, 70% of Americans online

2011 estimations from Jupiter research say 22% of the world will use the internet regularly