Difference between revisions of "Increasing knowledge of consumer"

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==Web Resources:==
==Web Resources:==
* http://www.poolonline.com/archive/iss2fea1.html

Revision as of 14:51, 27 March 2006

Description:

While in the past consumer only source of information were other consumers, own experience or sellers information, nowadays the possibilities to get information on a larger scale is easier then ever before with the introduction of the internet.

Enablers:

  • (Broadband)Internet : (broadband) internet makes it possible
  • Review websites (wiki based)
  • Price comparing websites
  • Non-manufacturer information website

Inhibitors:

  • Information overload
  • Untrustfull information
  • Unknown sources

Paradigms:

Research shows that more and more consumers look on the internet for information before doing a large buy. It is relativly easy now to check others review on product, compare different brands and to check prices at different stores.

Experts:

Timing:

Web Resources: