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| == '''Introduction''' ==
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| This page will contain the results of the scenariothinking process of group 3 of class DGM EMBA-06 on the following subject:
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| '''Future of TV in 2012'''
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| '''The members of Group 3 are:'''
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| -Kim,Gun Tai
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| -An, Hyo Sang
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| -Seol, Jin Gil
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| -
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| -
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| == '''Group Works''' ==
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| '''1.System Diagram'''
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| [[Image:Future of tv.JPG]]
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| '''2.20 Research Questions and Answers'''
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| 1) Which industry will lead Homenet business in the future?
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| - Specialist: ISP Industry>Appliances > Settop manufacturing co,
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| - Academic : ISP Industry> Housing Industry>Appliances
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| - Business :Appliances >ISP Industry>Housing Industry
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| 2) What kinds of services will be supplied on the TV Platform?
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| - Entertainment(movie,game,music)
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| - Banking/Pet care / Health care
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| - Home security/Internet/ Cable co,
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| - Satellite SVS Providers
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| - Telecommucation
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| - Broadcasting Center
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| 3) Will be Territorial broadcasting, Satellite broadcasting and Cable
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| broadcasting integrated with the one business owner?
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| - It is not like that.. As the one business owner, It could not
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| satisfied the medium which become diversified and the demand
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| of consumers.
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| - Basically ,It provides the contents based on
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| the self network, and as a contemts provider it would be the
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| shape of One Source for Multi Use.
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| - Like initial Internet broadcasting, the broadcasting stations
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| would be more personalized and specialized in the Biz.
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| 4) Can DMB transfer existing ground and satellite broadcasting method?
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| - In 2,010, existing ground broadcasting will be ended and it means
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| the HDTV will be located with the standard.
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| - The appearance of Digital TV based on HD technolagy will advance
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| the direction which is a small and big size Simultaneously.
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| - The form of large size will be developing with the direction of
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| maximization in visibility and reality.Besides DMB will be the
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| standard in miniaturization which emphasizes a portablity.
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| 5) Will TV Home Shopping have a competitive power in comparison with
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| Internet commercial transaction?
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| - TV Home Shopping will work out it’s own salvation, But in present
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| conditions, the competitive power will be weekened in comparison
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| with e-commerce company.
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| - TV Home Shopping will change in type and resembles with e-commerce
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| company, because of a limits in time, Convenience of Settlement,
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| Variety of Commodity.
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| - GS e-Shop and CJ Mall reinforce the Open-Market Biz, and it reflect
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| like this actual condition.
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| - It is estimated that TV Home Shopping will provide various purchasing
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| applications,like Internet, IPTV, Mobile, Electric-Home Appliances,
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| based upon current network.
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| 6) What are the difficult problems which interrupt an activation of
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| Digital TV ?
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| - For the inducement of cosummer, the increase of High-Quality HD
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| broadcasting program sould be necessary. But the production costs
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| of HD contents are twice as much as it is for Analogue, HD could
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| not contribute to the increasing of revenue.
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| - Because of non-successful prorgrams that of Nature, Documentary etc,
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| Advertisement profits are low
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| - To solve this problem, Early-settlement of Digital TV is necessary
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| in Market.
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| 7)How could the profit-sources of broadcasting be changed by the
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| diversified medium?
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| - The diversified medium could make a diverse profit-sources. Consumers
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| will enjoy the other channel in the middle of advertisement like
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| a Cable-Movie channel.
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| - The system of charging will be changed to that of PPV (Pay-Per-View),
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| VOD method.
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| - Also, the minization of product-costs with PPL / BPL will be
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| generalized.
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| 10) What kinds of consortium will be made in display convergence?
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|
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| - Display and Mobile commucation
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| - Display and Mobile commucations and Entertainment
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| - Display and Homenet and Housing
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| - Display and Home automation
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| - Display and Banking and Mobile
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| - Display and Broadcasting and Data Service
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| 11) How OLED market will grow and what kinds of application will be dominant in near future?
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| (K unit)
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| ---- | |
| 2005 2006 2008 2009 CAGR(%)
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| ---- | |
| 1.3"under 26,155 38,621 62,547 72,464 29
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| ----
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| 1.3"~3" 25,118 30,223 187,764 248,521 77
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| ---- | |
| 7~10" 0 0 1,372 1,579 54
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| ----
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| 10"above 97 174 452 688 63
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| ---- | |
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| => OLED will be mostly used in small to medium sized application (such as, mobile phone and MP3 Player)
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| ※Source : Display Search 2005. 2Q
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| 12)What is the market size of LCD TV?
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| (K unit)
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| 2005 2006 2008 2009 CAGR(%)
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| ========================================
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| 21,347 32,022 55,184 64,463 32
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| ※Source : Display Search 2005. 2Q
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| 13)How big is the hand-held TV among the display Market?
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| (K unit)
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| 2005 2006 2008 2009 CAGR(%)
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| ==================================================
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| Hand-held 1,596 1,705 1,982 2,174 8
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| Portion(%)(0.03) (0.03) (0.03) (0.03)
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| ※Source : Display Search 2005. 2Q
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| 14)How Projector market will grow?
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| (K unit)
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| 2005 2006 2008 2009 CAGR(%)
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| ========================================
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| 3,800 4,400 5,700 6,300 13
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| ※Source : Display Search 2005. 2Q
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