Difference between revisions of "Scenario 2 - The Power of Crowds"
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These two events harnessed humans capabilities of communication in groups. In 2010 groups did not have the tools to take advantage of their collective intelligence (see research answers). Nowadays we managed to maximize the collective intelligence of a group - no matter how big. When is comes to communication the word of the day is <b>hyper-connectivity</b> Almost everybody is one click away. <br>[[File:customers.jpg|600px]] <br><br> | These two events harnessed humans capabilities of communication in groups. In 2010 groups did not have the tools to take advantage of their collective intelligence (see research answers). Nowadays we managed to maximize the collective intelligence of a group - no matter how big. When is comes to communication the word of the day is <b>hyper-connectivity</b> Almost everybody is one click away. <br>[[File:customers.jpg|600px]] <br><br> | ||
This interconnectivity increased the power of users and the way they communicate. It modified not just peer to peer communication but also <b>the way public communicates with companies or governments</b>. These changes offered more power than before to the demand side of the systems. Consumers are more able than ever to express their desires. Desiring a product and <b>having no producer to fulfill your need is an exception</b>. Nowadays the 100 high-end consumers from Germany who desire flighting bikes can easily get in touch with the 200 people in Japan with the same desire and with the 50 in Finland and so on. Consumers have the power to dictate! <br><br> | This interconnectivity increased the power of users and the way they communicate. It modified not just peer to peer communication but also <b>the way public communicates with companies or governments</b>. These changes offered more power than before to the demand side of the systems. Consumers are more able than ever to express their desires. Desiring a product and <b>having no producer to fulfill your need is an exception</b>. Nowadays the 100 high-end consumers from Germany who desire flighting bikes can easily get in touch with the 200 people in Japan with the same desire and with the 50 in Finland and so on. Consumers have the power to dictate! <br><br> | ||
At this point in time <b>companies' need for market research is minimal</b>. The public is able to send the message by himself. Given this change, companies needed to change their business models also. In this new economy, <b>the winners</b> are the companies who manage to be <b>the fastest in grabbing what markets desire</b>. | At this point in time <b>companies' need for market research is minimal</b>. The public is able to send the message by himself. Given this change, companies needed to change their business models also. In this new economy, <b>the winners</b> are the companies who manage to be <b>the fastest in grabbing what markets desire</b>. <br><br> | ||
<b>Corporate Innovation</b> is done in teams of corporations. The new business model is very much network-based. Given the transparency in opportunities there are plenty of new entrepreneurs who also want to grab consumers' money. They also link creating tinier, more elastic networks. Smaller and bigger networks compete for being the fastest on the market. Companies learned since 2015 about the necessity of a more organized innovation process. For this reason, at this point, they <b>focus more than ever on the implementation </b>side of innovations and less on the supply side of new ideas. Because new ideas come from everywhere. Digital tools allow companies to easily filter the valuable ones from the less valuable. <b> Having the gold idea is not the competitive advantage anymore. Being fast at implementation is the key. </b> <br><br> | |||
To survive this battle the big old companies want to buy the new guys in town. However - this is not as easy as it used to be in the past, given the fact that the new entrepreneurs have the speed advantage - which is the new ultimate competitive advantage in this era. They believe they can be better off without money from the "empires". | |||
==2010 - 2015== | ==2010 - 2015== | ||
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==2020 - 2025== | ==2020 - 2025== | ||
[[File:cloud.jpg|300px|right|]]<br><br>Cloud Computing Interoperability Manifesto [http://scenariothinking.org/wiki/index.php/Cloud_Computing_Manifesto] which started in 2010 finally became successful The big players CCIF, CloudCamp, Cisco, IBM, Intel, Microsoft and the IEEE-ISTO finally united. At the beginning of the 20s they agreed to enable participants, from individuals and companies, both large and small, to be able to contribute to and use the results of broad community collaboration. <b>Standardization increased and accelerated the adoption of cloud computing</b> as users had a wider range of choices in cloud without vendor lock-in. It thus paved the way towards realizing the true potential/ benefits of cloud computing. <br><br> | [[File:cloud.jpg|300px|right|]]<br><br>Cloud Computing Interoperability Manifesto [http://scenariothinking.org/wiki/index.php/Cloud_Computing_Manifesto] which started in 2010 finally became successful The big players CCIF, CloudCamp, Cisco, IBM, Intel, Microsoft and the IEEE-ISTO finally united. At the beginning of the 20s they agreed to enable participants, from individuals and companies, both large and small, to be able to contribute to and use the results of broad community collaboration. <b>Standardization increased and accelerated the adoption of cloud computing</b> as users had a wider range of choices in cloud without vendor lock-in. It thus paved the way towards realizing the true potential/ benefits of cloud computing. <br><br> | ||
This was the key of breaking complexity and making it simple. The world wide web is more fluid than ever. <u>Users</u> do not need to have different accounts on different platforms. The world wide web allows them to communicate both socially and professionally without trapping them in different social networks.<br><br> | This was the key of breaking complexity and making it simple. The world wide web is more fluid than ever. <u>Users</u> do not need to have different accounts on different platforms. The world wide web allows them to communicate both socially and professionally without trapping them in different social networks. This trend which started in 2010 (see the link [http://about.me/]) was made successful after 10 years, when people became more aware of the importance of their online persona.<br><br> | ||
This new type of communication makes groups more powerful. This is the point when those 100 high-end consumers from Germany who desire flighting bikes easily find the 200 people in Japan with the same desire. The <b>economy</b> starts to be one which really <b>is consumer-centered</b>. And not because companies decide so, but because consumers decided: they had the tools to get together.<br><br> | This new type of communication makes groups more powerful. This is the point when those 100 high-end consumers from Germany who desire flighting bikes easily find the 200 people in Japan with the same desire. The <b>economy</b> starts to be one which really <b>is consumer-centered</b>. And not because companies decide so, but because consumers decided: they had the tools to get together.<br><br> | ||
On the <u>companies</u> play ground rules of the game change. Given the fact that opportunities are out in the open, with different publics having the tolls to put their desires on the table, the game starts being about speed. The wave of DIY [http://fora.tv/2010/06/14/WIREDs_Chris_Anderson_Atoms_Are_the_New_Bits#Chris_Anderson_From_DIY_Invention_to_Entrepreneurship] entrepreneurs which started in the previous years is more and more active. The game being about speed they are not afraid to play against the big sharks. It is easier than ever for small entrepreneurs to reach a certain market, to assess it's dimensions and to reach it with the final product. | On the <u>companies</u> play ground rules of the game change. Given the fact that opportunities are out in the open, with different publics having the tolls to put their desires on the table, the game starts being about speed. The wave of DIY [http://fora.tv/2010/06/14/WIREDs_Chris_Anderson_Atoms_Are_the_New_Bits#Chris_Anderson_From_DIY_Invention_to_Entrepreneurship] entrepreneurs which started in the previous years is more and more active. The game being about speed they are not afraid to play against the big sharks. It is easier than ever for small entrepreneurs to reach a certain market, to assess it's dimensions and to reach it with the final product. | ||