Difference between revisions of "Increasing knowledge of consumer"

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* Price comparing websites
* Price comparing websites
* Non-manufacturer information website
* Non-manufacturer information website
* The importance of Word of Mouth growing


==Inhibitors:==
==Inhibitors:==
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* Untrustfull information
* Untrustfull information
* Unknown sources
* Unknown sources
* The importance of segment marketing rises. Since the social media growing, it is getting more challenge and difficult to communicate with the target audience through one or few media.


==Paradigms:==
==Paradigms:==

Latest revision as of 23:06, 16 September 2009

Description:

While in the past consumer only source of information were other consumers, own experience or sellers information, nowadays the possibilities to get information on a larger scale is easier then ever before with the introduction of the internet.

Enablers:

  • (Broadband)Internet : (broadband) internet makes it possible
  • Review websites (wiki based)
  • Price comparing websites
  • Non-manufacturer information website
  • The importance of Word of Mouth growing

Inhibitors:

  • Information overload
  • Untrustfull information
  • Unknown sources
  • The importance of segment marketing rises. Since the social media growing, it is getting more challenge and difficult to communicate with the target audience through one or few media.

Paradigms:

Research shows that more and more consumers look on the internet for information before doing a large buy. It is relativly easy now to check others review on product, compare different brands and to check prices at different stores.

Experts:

Philip Kotler

Timing:

Not relevant

Web Resources: