Scenario 4 - Open source

2016-2017

With the common license model as being the main driver between publishers and book purchasers the digital eBook world knows their main role of existence. There has to be total freedom of information in order to provide all users on the planet with information they need. With these eBooks and ePapers who can be shared amongst users and can be downloaded from publishers websites are being paid trough the use of an experimental form of advertising. Books have advertisements with every third page they see in an eBook meaning that the writers and publishers are getting paid by means of the advertising business and not the purchasers. Libraries can create any catalogue they want the books are getting paid by the government, because libraries exist based on one condition provide as much information to as much people as possible. Trough the availability of all this information countries in dark Africa are able to educate their citizens and there will be an increasingly rate of new doctors and scientists. The whole world is an knowledge stimulator and by means of creating such a information synergy people are getting aware that we don’t need to be so depended on the oil industry and large corporations. People are getting more intelligent trough the availability of so much free information. eBooks can be download trough different types of value chains and read on hardware such as PDA’s / laptops/ Mobiles /eInk paper etc. since the creation of the new standardised file type eBooks don’t count as necessity anymore but are seeing as commodities and therefore should be treated as such. People are buying books in de retail store or online just like they did hundred of years ago, eBooks can be seen as samples for those who really want and can afford them. At this point a cure against AIDS has been found in Angola, surrounded by this awful disease for decades the best way to act accordingly to all the new knowledge is to experiment and develop new cures and what is better way to start with cleaning your own backyard. At this time publishers release themselves from the publishing task because with the common license model anyone can be there own publisher. Publishers are as redundant as a local one-man grocery store on the corner of the street it is Sainsbury’s or nothing. The value chain of books is changed in such a way that it threats the consumer of purchaser as the owner of the book.