Difference between revisions of "How much information will a person confront everyday, how will it influence advertising?"
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[[Image:Internet_hours.JPG]]<br> | [[Image:Internet_hours.JPG]]<br> | ||
Data source: Digital Future report 2004, by Jeffrey I. Cole, Ph.D., University of California. | |||
'''Number of hours people watch TV''' | '''Number of hours people watch TV''' |
Latest revision as of 09:08, 22 March 2006
Number of hours people spend on Internet
Data source: Digital Future report 2004, by Jeffrey I. Cole, Ph.D., University of California.
Number of hours people watch TV
HOURS/PERSON/YEAR 1998 1999 2000 2001 2002 2003 2004 2005 2006 Total Mdia Usage 3,347 3,469 3,519 3,570 3,623 3,661 3,715 3,750 3,785 Television 1,551 1,588 1,640 1,661 1,661 1,656 1,669 1,672 1,679 Broadcast TV 884 867 865 815 810 798 796 790 787 -Network stations 710 706 805 753 749 736 735 729 726 -Independent stations 174 162 61 62 61 61 61 61 61 Cable & satellite TV 667 720 774 846 851 858 873 881 892 -Basic 565 617 638 692 698 706 720 729 726 -Premium 101 103 137 154 153 152 153 152 166
Estimates of time spent were derived using rating data for television, cable and satellite television, and other medias. Adults 18 and older were the basis for estimates for these datas.
Data Resource: FCC Annual Report 2003