From ScenarioThinking

Contents 1 Team Members 2 Background 2.1 Focal Issue 3 Interview Questions 4 Driving Forces 4.1 Economic Driving Forces 4.2 Societal Driving Forces 4.3 Technological Driving Forces 5 Research Questions 6 Scenarios 6.1 Systems Diagram 6.2 Short Scenarios Description 6.3 Future of Consulting Scenario Tree 6.4 Timelines 6.5 Scenario Stories 7 Presentation feedback 8 Main Learning Points 9 Useful Resources 10 Numbers that Matter Presentation

Team Members

Pankaj Daryani
Taras Ivanysenko
Kiho Lee
Conor Ruff
Lidia Sholkova

Background

Problem owner: Joost Preyde (IT):

Quote: "All progress depends on the unreasonable man.

Education:
1981-1985 Flight Engineering
1985-1987 MBA

Work:
•Partner House of Performance (12 years)
•Consultant at Principal Consult
•Consultant at Alexander Proudfoot
•Marketing Sales B2B at Shell Chemical

Reading book now: Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It

Focal Issue

How will Consulting industry evolve in next 10 years?

Interview Questions

Future of Consulting 2020 - Interview Questions & Answers

Driving Forces

Economic Driving Forces

• Global Economic Growth (IT)
  
• Complex Business Environment (PD)
  
• The Role of the Internal Consultant (CR)
  

Societal Driving Forces

• Innovation (KL)
  
• Rising need to co-create (PD)
  
• Rising Intellectual Power of Emerging Markets (LS)
  

Technological Driving Forces

• Development of ICT, web 2.0 (IT)
  
• Globalization of companies (KL)
  
• Openness of Information (CR)
  
• Automation of processes (LS)
  

Research Questions

Future of Consulting 2020 - Research Questions

Scenarios

Systems Diagram

Future of Consulting 2020 First Draft

Future of consulting 2020 - Final Diagram

Short Scenarios Description

Tradition Remains
Current consulting model remains the same

-Fear and validation remain an underlying motivation for hiring consultants
-Relationships and trust continue to drive the consultancy model
-Consultant-client relationship shifts to co-creation for innovation

Inside Out Innovation
Innovation from within organizations

- Creation of center of excellence + innovation center
- Growing cycle dimishes external consulting
- Attracting top talent to the organizations

Collective Good Consulting
Open source & free consulting

- All information in public domain
- On-line collaboration based on non-fee
- Reward through "virtual currency" - promotes free knowledge base

A Leap Ahead
Move towards e-consulting & automation

- Commoditization of specific consulting services
- Advancement of ICT and growth of emerging markets
- Replacement of consulting services by machines

Future of Consulting Scenario Tree

Future of Consulting Scenario Tree

Timelines

Tradition Remains Timeline

Inside out Innovation Timeline

Collective Good Consulting Timeline

A Leap Forward Timeline

Scenario Stories

Traditions Remains

Inside Out Innovation

Collective Good Consulting

A Leap Ahead

Presentation feedback

Like that you ask the audience questions
Like the small vignettes that you used to demonstrate the scenarios ( not sure I know the scenarios)
Like the causal diagram to explain what you were doing
(see how a scenario works, in terms of showing a new world- when Joost said "O my God")
Like the CFO/CEO discussion nice shift
Good to conclude with outline
Perhaps there is another standard scenario in the "normal" consulting space
2nd scenario question should be framed also in terms of the technical challenges to realize this system
Joost was discussing some interesting strategic responses to the challenges that the scenarios raise

Main Learning Points

- Investigating Fundamental Business Model of Consulting
- General Trends of No Value, i.e. tracing the root of the symptom
- Move away from obvious Assumptions

Useful Resources

Fiona Czerniawska and others on future of consulting:

http://davidmaister.com/articles/24/ - David Maister - a deep perspective on the consulting world
http://www.careers-in-business.com/consulting/hist.htm - History of consulting
http://www.managementconsultingnews.com/- Features ideas and tools from leading thinkers, consultants, writers, and marketers
http://www.scottberkun.com/blog/2008/thoughts-on-googles-20-time/ - A look at internal innovation programmes
http://www.youtube.com/watch?v=soYKFWqVVzg - Interesting speech by Marissa Mayer about Google's innovation
http://enrd.ec.europa.eu/app_templates/filedownload.cfm?id=B7288CC2-AAAF-2E2A-742A-040F3A77A56B Pros and cons of internal and external consultants
http://www.time.com/time/business/article/0,8599,1917002,00.html Time article about the history of wikipedia
http://www.zdnet.com/news/open-source-ibms-deadly-weapon/296366 Open source: IBM's deadly weapon
http://www.internetnews.com/dev-news/article.php/3499276 IBM: Open Source is More Than Just Linux
http://www.javaworld.com/community/node/3104 interesting article about starting a business with open source

Numbers that Matter Presentation

Deforestation vs adult&drug tax